BWT Alpine F1 Team: Full Speed Ahead in The New Alpine A524 For 2024 Season

The spectacular brand-​new BWT Alpine A524 Formula 1 race cars were officially launched for the first time on the recent Car Launch Event in London to welcome the upcoming F1 2024 season in less than a month.

It’s time for positive changes, and it’s starting now.

Working together with Alpine, we tried to implement our vision to “Change The World Sip By Sip” both on and off the track. We want to achieve a healthier lifestyle by eliminating the need for single-​use of plastic and reduce both CO2 emissions and plastic waste at the same time. This is why we need to embody this vision by leaving a signature that represents BWT’s character, which is shown by PINK. Because PINK is more than a color. PINK is an attitude.

In the upcoming F1 2024 season, there will be several races in which both of our drivers will hit the tracks in PINK-​liveried cars. Within this eye-catching color, not only just for our internal, but everybody will start to get to know and learn more about this partnership and understand exactly what we are trying to pursue. Every small change matters to us, as BWT already provides the best magnesium-mineralized water on and off the tracks, hopefully people will receive the message that we share at all the races around the world that we go to, and start creating positive changes, not only for you but for our Planet Blue also.

Let’s start living a PINK Lifestyle with us and drive together at full speed towards changes!